Samsung Seeks Bigger Role As A Business Mobile Provider

Samsung wants businesses to use its newest mobile PCs and smartphones as a springboard for finding solutions to pressing issues with daily operations.

According to Chris Balcik, vice president of Samsung Electronics America’s Mobile B2B division, “We don’t come in just to offer a black box.” “We want to address an issue, and over the past 18 months, we’ve adjusted the tone of the conversation with consumers to better understand what keeps them up at night,” says the representative.

The most recent Samsung Galaxy S23 series smartphones and Galaxy Book3 laptops, which were presented this week at the company’s Unpacked event, will follow that strategy.

The Qualcomm 8 Gen 2 Mobile Platform, which powers the S23 series, features an AI engine for quicker natural language processing for multilingual transcription and translation.

The S Pen, an integrated pen, is part of the premium S23 Ultra. The most recent version supports Google Apps, allowing experts to manually sketch in Google Docs or copy and paste text and photos into Google Calendar.

Samsung intends to launch the new S23 series on February 17. The S23 Ultra, S23+, and S23 all have starting price points of $1,200, $1,000, and $800, respectively.

According to Balcik in an interview with TechTarget Editorial, businesses interested in Samsung smartphones could use Walmart as an example of how the device manufacturer intends to approach the corporate market.

The company agreed to purchase Samsung’s Galaxy XCover Pro smartphones for staff members in 2021. The gadget is used by employees to check in for work, access their schedules, check the availability of inventory, and speak with other employees by tapping their names in a directory.

When employees use their phones for personal purposes outside of work, Walmart uses the Samsung Knox security technology to protect the company’s data.

According to Balcik, Samsung has sold 1 million XCover Pros to Walmart.

According to analysts, Samsung stands out in the business sector because of its vast range of business devices, relationships with software developers like supply chain specialists Blue Yonder, and government-grade security. Depending on the issue a business is attempting to resolve, it might look to Samsung, Google, Dell, or Hewlett-Packard Enterprise for technology.

No one has all the services that they have, according to Samsung vice president Patrick Hevesi at Gartner. That’s probably one of their main points of distinction.

According to Tuong Nguyen, a director analyst at Gartner, Samsung distinguishes itself from providers of high-volume, lower-cost hardware by offering mobile devices combined with software from partners. “Given the particular challenges that businesses face, these partnerships are particularly pertinent in the enterprise.”

Samsung’s latest Book3 PCs

The new Galaxy Book3 Ultra laptop from Samsung was created to compete with the MacBook Pro from Apple. The PC is powered by an NVIDIA RTX Geforce 4070 GPU and a 13th-generation Intel Core i9 processor. The device is the first to feature Samsung’s Dynamic AMOLED 2K Display, which has a 2880 x 1800 resolution.

Samsung upgraded components in the Book3 Pro and Book3 Pro 360 convertible laptop and tablet with built-in S Pen, its less powerful siblings, with the introduction of the Book3 Ultra.

On February 17, Samsung intends to begin selling the Book3 computers. Prices for the Book3 Pro, Book3 Pro 360, and Book3 Ultra start at $1,450, $1,900, and $2,400, respectively.

At a time when PC and smartphone sales are declining due to high inflation and economic uncertainty, Samsung will unveil its newest hardware. As of this week, 1.7 billion units of PCs, tablets, and mobile phones were scheduled to be shipped worldwide, a 4.4% year-over-year reduction, according to Gartner. Shipments decreased 11.9% in 2017.

Balcik asserted that although businesses’ purchasing strategies for technology have changed, he believes they will still purchase high-end devices during the recession.

They won’t be as careless with their money, he predicted. “They’ll be quite precise about how they buy certain pieces of IT equipment,”

According to Balcik, corporate attitudes toward workers using their personal devices for work have also changed. Regulated industries like finance, insurance, and healthcare now mandate that staff members use company-issued mobile devices.

The change is partially due to government regulators’ enforcement of stricter data protection laws. For failing to take action to prevent employees from conducting business on unauthorized and unreported messaging apps on personal devices, they fined 16 Wall Street firms more than $1 billion in September.

Many of our customers are now considering an endpoint’s capabilities and protection needs differently, according to Balcik.

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